Frooti is one of India’s most popular and loved mango juice brands. Sagmeister & Walsh invited my friend Briony and me to collaborate in rebranding this beloved juice company.
This colorful, quirky brand allowed us to explore and create through a child-like lens; a healthy dose of humor and playful mischief were always encouraged throughout the project.
After many late night Skype sessions, working between 4 countries, with 3 languages, mind-bending scenes, tweezers and the eternal quest for the perfect straw, we’ve learned the world is just a miniature place after all.
Exploring ideas with Jessica & Stefan while learning about the customs and taste of India.