(ML/K3)
MediumLarge

Process→Kogel 3

Photography for Kogel 3 by Marion Luttenberger (MediumLarge Studio)

Not given the time to wait for a table-sized Kogel to emerge from natural causes - we had to build one ourselves.

The target: A brand new restaurant in the middle of one of Austrias most beautiful wine areas – driven by the ambition to contrast strongly with what you expect.

Not an easy task, given that there is plenty of other restaurants trying to compete with a similar attempt to differentiate themselves by depicting the scenic beauty of Southern Styria in word and photographs.

That’s why our team decided to be different – for real. The Kogel, or more precisely 3 of them, became our key visuals – Boldly and confidently staged in print and online. This is the story of our Kogel.

Photography for Kogel 3 by Marion Luttenberger (MediumLarge Studio)

Sawing off corners to get into chubby shape.

Kogel: [rounded, wooded mountain tops]

Photography for Kogel 3 by Marion Luttenberger (MediumLarge Studio)

proud.

Photography for Kogel 3 by Marion Luttenberger (MediumLarge Studio)

Covering with clay.

Photography for Kogel 3 by Marion Luttenberger (MediumLarge Studio)

Waiting to dry.

Photography for Kogel 3 by Marion Luttenberger (MediumLarge Studio)

Photography for Kogel 3 by Marion Luttenberger (MediumLarge Studio)

Outdoor studio setting- a Kogel's natural environment.

Photography for Kogel 3 by Marion Luttenberger (MediumLarge Studio)

That's a wrap! Just before a storm approached.

Photography for Kogel 3 by Marion Luttenberger (MediumLarge Studio)

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