The target: A brand new restaurant in the middle of one of Austrias most beautiful wine areas – driven by the ambition to contrast strongly with what you expect.
Not an easy task, given that there is plenty of other restaurants trying to compete with a similar attempt to differentiate themselves by depicting the scenic beauty in word and photographs.
That’s why our team decided to be different – for real. The Kogel, or more precisely 3 of them, became our key visuals – Boldly and confidently staged in print and online.
Kogel: [rounded, wooded mountain tops]